Walden University Master of Information Systems Management (M.I.S.M.)/Customer Relationship Marketing
Walden’s Master of Information Systems Management program is designed to prepare you with the technical and business skills to advance your career in information systems – the fastest growing sector in the economy according the U.S. Bureau of Labor Statistics. Gain the knowledge and experience you need to assume a leadership position in the information systems field and to make important contributions to your organization and profession.
Understand the market and its relationship to the successful management of today’s business organizations. Review marketing strategies that drive profitability and the appropriate marketing mix decisions. Learn the architecture and function of CRM systems for planning, deployment and management.