The Colorado Tech Online Bachelor of Science in Business Administration with a concentration in Marketing provides students with the knowledge they need to succeed in an industry that features some of the highest wage and salary growth rates in the entire employment field. In fact, the U.S. Department of Labor estimates there will be a 29.1% job increase in marketing-related positions by 2010.

Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor’s (BSBA) in Marketing degree program include: Consumer Behavior Fundamentals, Personal Selling and Customer Focus, Marketing Research Practices, Integrated Marketing Strategies, Principles of Advertising and Public Relations, and Applied Marketing Management. You can earn several CTU Academic Certificates as you work toward the completion of your Bachelor’s in Marketing degree.