The U.S. Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of the effects an ever-changing economy has on the latest marketing trends. The AIU Online BBA degree completion program with a concentration in Marketing curriculum combines a core education in business with liberal arts, then focuses on topics specific to business marketing in a corporate environment, providing students with the real-world education and experience necessary for pursuing career opportunities in corporate marketing, advertising agencies, PR firms, sales departments and more.