Entertainment and sports marketing is a specialized field that attracts ambitious, motivated professionals. To compete for a position in this industry—even at the entry level—a Bachelor’s degree in business or a related field is essential, and career-relevant knowledge is a real advantage.

The AIU Bachelor of Business Administration (BBA) with a concentration in Entertainment and Sports Marketing is a great way to lay the groundwork for an exciting career in the fast-paced world of entertainment and sports marketing. In addition to industry-current information and insights, the program also is designed to provide a comprehensive education, which can help you prepare for a career in the business world or advanced studies.