Marketing professionals play a key role in helping business stay competitive in today’s global marketplace. They help successful business understand their markets and develop relationships with their customers. Marketing skills are a necessity in nearly every setting and profession in order to ensure economic survival.

The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. The BBA also provides a foundation for students who wish to pursue an advanced degree at the Master’s level. The BBA degree meets the lower-levels requirement (180 credits) of the Master of Business Administration (MBA).