The Fashion Marketing program at AIU is designed to provide students with the education and experience necessary for successful careers in the dynamic field of fashion marketing. The BFA/Marketing offers training from a global perspective in the areas of marketing, strategic planning, fashion retailing, event planning/promotion, public relations, product development and computer-aided design. The BFA in Fashion Marketing features industry-relevant coursework taught by faculty members with real-world experience in the industry. In addition, students can gain an understanding of the innovative career opportunities that exist in this exciting field.