In a competitive global market, successful businesses realize the importance of understanding their markets and developing relationships with their customers. All marketing activities are designed to help get a good or service to users/consumers, to change behaviors or to influence ideas. Marketing skills are a necessity in nearly every setting and profession in order to ensure economic survival.

The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing Management is designed to prepare you to understand and apply marketing, sales and management principles in order to contribute to organizational success. The program focuses on the crucial interface between an organization and its customers and includes such topics as research, analysis, decision-making and application, consumer behavior, strategic marketing planning, and the tools and methods of communication.

This degree program was designed according to the national marketing education standards developed by the Marketing Education Resource Center. The curriculum is also based on the marketing standards outlined in the National Standards for Business Education by the National Business Education Association (NBEA).