International Academy of Design & Technology Merchandising Management: Fashion Merchandising - Bachelor of Arts
The Merchandising Management curriculum is designed to provide students with a broad knowledge of business in general, and how business principles relate to various fashion and merchandising fields. The program combines theoretical elements with practical applications supported by a strong general education foundation. The Fashion Merchandising concentration is designed for someone who wants to specialize in apparel and accessories, image consulting, fashion or accessories buyer or who may want to own a boutique.
IADT’s Merchandising Management program offers students and working professionals the opportunity to compete in today’s job market.
Bachelor of Arts Degree
The BA program goes beyond the basics of merchandising and retailing principles covered in the specialized Associate degree program to a broader perspective. The additional courses in management, specialized marketing, and additional general business courses allow graduates the opportunity to apply skills such as assessing consumer buying trends, developing appropriate visual displays, and utilizing sales and business practices.